![]() On top of this, virtual makeup can also minimize store losses due to customers repeatedly trying out different makeup and minimize the discomfort for consumers associated with the repeated application and removal of makeup in a short space of time.Īt ChemLinked we predict that AR tech like this Magic Mirror tech will become a mainstay for cosmetic companies. ![]() In this way, it makes shopping more vivid and interesting, and will effectively lengthen customers' time in the store increasing chances for sales conversions. Using MeituGenius, consumers can not only get useful recommendations on choosing makeup, but also on sunglasses that fit the contours of their face and accentuate their individual features.ĪR magic mirror has become the new darling of beauty stores because it offers an innovative interactive experience for consumers with its eye-catching functions. In addition to virtual eye shadows, lipsticks and blushes, MeituGenius has offered virtual sunglasses and facial features analysis. and get immediate feedback on colors, suitability etc. The tech can be utilized using both handheld devices or fixed devices in offline stores or during experience marketing activities and allows consumers to try out hundreds of different products, styles etc. Additionally, the tech can incorporate analytics which offer user recommendations based on the individual characteristics of the consumer. The digital representations accurately mimic the real-world application of the cosmetics being sold. One of the most interesting examples of cosmetics enterprises leveraging new tech is the use of “magic mirror” technology in which your real-world face is digitally beautified using cosmetics products. “Magic Mirror on The Wall, Who’s The Fairest (Virtually) of Them All? One of the most interesting examples is seen in the use of augmented reality and intelligent facial analytics. ![]() In response, stakeholders in the cosmetics sector are coming up with innovative technologies to enhance engagement, improve shopping experiences and hopefully spur more growth. Although in this important transitionary phase GDP growth has remained optimistic, overall growth in consumer purchasing is moving in an ominous direction of late and demonstrates a worrying downward trajectory. A lot hinges on China successfully navigating its transformation from an economy driven by manufacturing to an economy driven by consumerism.
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